IoT Usage In Digital Signage

Digital signage is now seen everywhere. It's the medium of choice for promotions and advertisements in shopping malls, public transport stations, and many other public places. The expectation for modern digital signage solutions is that they are always connected online to receive instant content updates and to enable real-time information such as weather and news delivery to viewers.

This requires digital signage providers, such as Nixplay Signage, to have a backup plan in case of Wi-Fi signal interruption, especially in cases where the signage providers and advertisers are not in direct contact with the landlord or premises owner who would need to manage the complicated and lengthy process of Internet deployment at a location.

To address this issue, Nixplay Signage has teamed up with PCCW Global to use the Console Connect IoT (Internet of Things) digital platform, which overcomes the problems that can occur if Wi-Fi or fixed-line internet is not always reliably available where the digital signage is installed. This dramatically simplifies the process of digital signage deployment, installation, and updates, even for short term placements such as music festivals or seasonal venues.

Working together, Nixplay Signage and PCCW Global leverage IoT and innovative cloud technology to power class-leading digital signage displays, expanding and enhancing enterprise connectivity options for Nixplay Signage’s digital signage irrespective of location.

“IoT is transforming everyday objects into connected smart systems that will enrich our lives, wherever we are. We are very proud to be the IoT business partner of Nixplay Signage and excited to jointly explore international business opportunities together,” says Craig Price, Senior Vice President, Mobility Products and Marketing, PCCW Global.

With the Console Connect IoT connectivity solution pre-installed as a mobile SIM, Nixplay Signage can be deployed as a turn-key solution onsite with instant connectivity, avoiding potential security headaches, logistics and cost issues which would inevitably arise if the signage customer had to connect to the landlord’s Wi-fi. Similarly, PCCW Global’s connectivity solutions free customers from potential delays and costs associated with waiting for a fixed-line installation.

The IoT self-service portal allows Nixplay Signage to activate the connection only when the digital signage is in use, and not while it is still in the warehouse or in transit. This dramatically reduces connection costs. Nixplay Signage can also self-manage the connection and see real-time connection status and usage data for preventive maintenance.

With Console Connect IoT, Nixplay Signage provides an improved out-of-the-box digital signage solution with integrated hardware and software offerings that can benefit companies spanning every industry.

“With the emergence of digital signage as a hygiene factor in literally every industry, we believe the market demands not only innovative hardware and software, but connectivity options, too,” says David Fergusson, Managing Director of Nixplay and Nixplay Signage.

“Together with Console Connect IoT, we can provide this total digital signage solution over 180 countries and be assured of a fast and reliable connection. The ability to include the Internet connection element in our offer also reduces the maintenance and trouble-shooting time and hence increase customer satisfaction significantly.”

Contact Nixplay Signage today for your digital signage solutions. To learn more about our innovative products and services, email us at sales@nixplaysignage.com. We look forward to hearing from you!