Public transportation is not just a matter of getting people from one point to another in the fastest possible way. It’s a whole experience--and one that can be enhanced by the efficient use of digital signage. Here are some ways that the commuting public can benefit from a digital signage network such as Nixplay Signage.
Reminding passengers to observe proper hygienic measures
These days, we cannot afford to be complacent about our health. Digital signage displays positioned in high-traffic areas can help prompt passengers to do their part in maintaining public health. Simple things, such as information about social distancing measures and reminders on how to properly wear a mask, can go a long way in keeping people safe and healthy.
Providing operation updates
In the public transit industry, unexpected delays and route adjustments are a question of “when,” not “if”. This does not mean that nothing can be done to make it easier for passengers. A digital signage network can be used to display accurate and timely operation updates, vehicle arrival status, expected delays, and weather reports. Directions to top landmarks, as well as alternative methods of transportation, could also be useful. By placing digital signage displays near entrances, ticket counters, and other high-traffic areas in the station, you can give passengers the information they need when they require it most.
Ensuring passenger comfort and safety
Some train or bus passengers could argue that crowds are part of the whole public transit experience. However, there is still a lot that can be done to make the commuting process more comfortable and safe. Digital signage can display boarding and exiting reminders and passenger etiquette, paving the way for a better experience for everyone. And when installed on train and subway platforms, it can be harnessed to show vehicle capacity udpates, which can give waiting passengers the option to seek a car with fewer passengers or wait for the next train to arrive.
Generating advertising revenue
Public transport networks can easily generate more income by deploying digital signage for out-of-home advertising campaigns. When strategically positioned near high-traffic areas and inside train cars and buses, it can easily reach thousands of people in a single day. Maximize the opportunity by offering advertisers different types of content, from poster-type graphics and slideshows to videos, to offer variety to passengers.
Looking for easy-to-use digital signage that adapts to your business’ needs? Nixplay Signage can help. Our out-of-the-box, WiFi digital signage solutions are scalable, affordable, and quick to install. Our displays are powered by our Nixplay Signage Software, allowing you to manage your content remotely and touch-free.
Contact us to find out how Nixplay Signage can help you to innovate your communications.
Photo by Skyler Gerald on Unsplash
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